Can marketing change the world?
It has been a few years since I switched from hospitality to a marketing career, and although I love what I do, there have been a few moments when I asked myself: is marketing practice even ethical? Or, as Seth Godin would ask: “Are marketers evil?” And does that make me an evil person?
Working mothers in Switzerland can’t have it all – but there is hope
Although working mothers in Switzerland lack support from the system, it is good to see that many things are already changing when it comes to individual employers. Many among them have started adapting their policies, and have put in place strategies to support their employees in every stage of their lives. Yes, the situation is pretty bad, but there is hope.
Social media marketing for your startup
How do you get started with social media marketing for your new startup? How do you get results from your efforts? This is especially difficult for startups that often don’t have a lot of money to invest in social media or to hire people who can help them. You will find some guidance in this article.
26 ways to market your small business on a limited budget
In this post, I will provide you with 26 techniques that you can use to effectively promote your small or new business with a limited budget.